Free Books Poster

The Challenge

Create a print poster to be distributed internally at Amazon Head Office to promote their Free Book Room. The poster must be imaginative, clean and to the point.

The Solution

Illustrate the wonder of discovery through reading with a pop-up book concept. The story is bursting from the poster, the simple message states clearly: Free Books!

The Result

The Book Room’s popularity soared as Amazon employees took advantage of this free perk.

Exploration

Drafts

Final Concept