Compile years worth of customer research, brand guidelines, and best practices into a formal document to be shared with our peers and cross-functional partners. Create design standards and expectations for brand communication.
As the lead visual designer on the project, I created a cookbook-inspired concept in a digital format. From text formatting to sourcing imagery and working with our team’s UX and VX designers to best communication our standards, we created a 70-page brand book that has become integral to our design team.
The most satisfying result is creating clarity among our peers as to who our customer is, and how we can best serve their needs. From the every day to the aspirational, we sought to create the standard for grocery delivery.