Customer Welcome Kit

The Challenge

Create a direct mailer that surprises and delights customers that have recently signed up for a trial membership. Kick-off the customer’s experience with flexible marketing materials that highlights product selection, membership extras and promotional offers.

The Solution

Leveraging custom Fresh photography which features healthy produce and proteins, I designed a 5×7 trifold which includes a detachable magnet in the centre. The finished product should feel vibrant and delicious so that customers feel compelled to keep it on their fridge.

The Result

Through the promo codes, we are able to track engagement drawn from this specific piece of direct mail. Customer’s engagement was above average when compared to previous direct mail letters and postcards.