AmazonFresh Pickup

The Challenge

My role was to own and deliver a multi-media campaign that launched a new service for Amazon’s online grocery store. We introduced AmazonFresh Pickup to Seattle, where Prime members can order groceries online and pick up their order at a brick-and-mortar location.

The Solution

Leverage production design skills to ensure that digital and print materials are delivered on time. The Beta launch of this project was four months after my on-boarding with the AmazonFresh team. Photography assets were already produced before I joined the project, my role was to use these images to deliver marketing objectives.

The Result

The Beta launch was on time, with a short Beta period of only two months before the public launch. Production design deliverables include printed billboards, direct mail, flyers, banners, and posters. Digital assets include a customer-facing landing page, onsite traffic drivers, email campaigns and online promotions.

Press

AmazonFresh Pickup expands to Prime members in Seattle, with automatic license-plate recognition – GeekWire

AmazonFresh Pickup opens for customers in Seattle – MarketWatch

AmazonFresh opens its grocery Pickup locations in Seattle – TechCrunch

AmazonFresh Pickup opens to the public in Seattle neighborhoods of Sodo and Ballard – Puget Sound Business

Seattle Locations

Deliverables

Brick and Mortar Billboards

Street Billboards

6×4″ Postcard Handout

9×6″ Postcard Direct Mail

Amazon.com Homepage

‘About Pickup’ Landing Page