My role was to own and deliver a multi-media campaign that launched a new service for Amazon’s online grocery store. We introduced AmazonFresh Pickup to Seattle, where Prime members can order groceries online and pick up their order at a brick-and-mortar location.
Leverage production design skills to ensure that digital and print materials are delivered on time. The Beta launch of this project was four months after my on-boarding with the AmazonFresh team. Photography assets were already produced before I joined the project, my role was to use these images to deliver marketing objectives.
The Beta launch was on time, with a short Beta period of only two months before the public launch. Production design deliverables include printed billboards, direct mail, flyers, banners, and posters. Digital assets include a customer-facing landing page, onsite traffic drivers, email campaigns and online promotions.
AmazonFresh Pickup opens for customers in Seattle – MarketWatch
AmazonFresh Pickup opens to the public in Seattle neighborhoods of Sodo and Ballard – Puget Sound Business
Brick and Mortar Billboards
6×4″ Postcard Handout
9×6″ Postcard Direct Mail
‘About Pickup’ Landing Page