With a Bachelor of Design from Ryerson University’s School of Fashion, I’ve spent the past decade immersed in the intersection of e-commerce and design.
I’m fascinated by the evolution of retail and the blend of digital and brick-and-mortar experiences. How will customer experiences and brand identities evolve as demographics change and shoppers yearn for both mobile convenience and nostalgia for the tangible and real?
Since 2015 I have been working as a visual designer for Amazon in various departments including the bookstore, the grocery service AmazonFresh and the ultrafast delivery platform, Prime Now. Each of these businesses has a digital and physical presence, and it’s my job to communicate to our customers throughout their journey.