Brand Identity: ENVGO

Designer & Brand Strategy

Brief
The scaling company approached me with a need for a brand icon mark and a comprehensive brand guide, based on their current website, existing wordmark, and extensive brand foundation (development of mission, values, positioning, etc.).

Responsibilities
As lead creative reporting directly to the COO, I guided the team through a comprehensive brand development process. We created a cohesive visual identity including an icon mark, color palette, and typography system that seamlessly integrated with existing photography assets and marketing research. The project culminated in an extensive brand guide that was immediately implemented across all marketing collateral.