Brand Identity:
King + Weber

Creative Director, Graphic Designer

Brief
This project was a rare opportunity to have full creative license for a branding assignment with minimal client oversight (yesss). King + Weber is a local tech and event publication, newsletter, and social media account. The name is a nod to two major streets in Kitchener-Waterloo that run mostly parallel, but chaotically intersect three separate times throughout the city. The icon design of intertwining snakes is a nod to the tangle of streets in the region.

Responsibilities
From concept to design and execution, this branding project was a solo adventure.