Creative Direction:
NorthGuide
Creative Director, Brand Strategy
Brief
NorthGuide is a firm that values design, understands the power of a consistent brand, and voices a strong opinion. They want a creative team that produces content to cut through the noise. There’s never a dull moment.
About NorthGuide
NorthGuide is a Canadian innovation strategy and ecosystem advisory firm with a focus on economic development, government relations, and supporting mission-driven organizations. They have a well-established network of experts, who are tapped for specific client projects.
Responsibilities
My work at NorthGuide spans three categories: design for internal marketing, branding for their flagship event, and client support. With an established NorthGuide logo and visual identity, my role is to push the concept further, creating modern and punchy graphics that work within the established visual boundaries.
Internal Marketing Support
Social Media Content
Created in collaboration with Paula Barrett, Heather McKaig, and Kim Cumpson. All graphic design execution provided by moi.
Global Ecosystem Summit
Event Branding & Design Execution
I created a visual identity for NorthGuide’s annual flagship event, which felt like a natural extension of the core brand. The logo lockup and design elements illustrated the theme of global community.
Event photography captured by Meg Thompson.
